It’s important to know how much profit your agency is making on your business. Because if you’re paying too much you are diluting the effectiveness of your communications programs. If you are, you’re certainly not alone. We’ll show you how to find out by:

• Determining the agency’s profitability on your account and comparing it to ad industry and Potomac “norms”
• Comparing your agency’s operating costs to other clients in our proprietary database (250+ agencies)
• Reviewing current agency staffing to ensure the level of senior management commitment you deserve
• Identifying opportunities for cost-saving agency operating efficiencies on your business
• Developing program-specific and agency-specific performance metrics and securing agency buy-in
• Determining the optimum agency compensation level/method and securing agency agreement
• Negotiating a new agreement with the agency (if client prefers)